|
History
Present
Future
 |
Beginning
October 21, 2002, all farms and handling operations
selling organic agricultural products worth more
than $5,000 a year must be certified by a state
or private agency accredited by the USDA. Organic
farmers are, among other things, required to: |
- have an Organic
Systems Plan (OSP) describing how their operation
will achieve, document and sustain compliance with
applicable regulations
- maintain records
concerning the production and handling of agricultural
products that are sold, labeled or represented as
organic
- submit to
audits and evaluations conducted by accredited certifying
agents
- have distinct,
defined boundaries and buffer zones to prevent the
unintended application of a prohibited substance
to land under organic management (The national standards
do not specify specific dimensions for buffer zones,
but leaves the determination of their size to the
organic producer and the certifying agent on a case-by-case
basis.)
- use organic
seeds when commercially available
- minimize soil
erosion; implement crop rotations; and prevent contamination
of crops, soil and water by plant and animal nutrients,
pathogenic organisms, heavy metals or residues of
prohibited substances
- have had no
prohibited substances applied to their land for
at least three years prior to harvest
How to Read Organic
Labels: http://www.theorganicreport.com/pages/12_how_to_read_the_usda_organic_labels.cfm
"Organic" FAQ: http://www.ota.com/organic/us_standards.html
USDA National Organic Program: http://www.ams.usda.gov/nop/indexIE.htm
Organic Consumer Info: http://www.organicconsumers.org/
History
|
|
The
origins of modern organic agriculture, in 1940's
Britain, are more "down-to-Earth"
than the general current day understanding.
Its pioneers were concerned, above all else,
about the soil beneath their feet. Their philosophy
was centered on practices designed to improve
the richness and stability of the soil by restoring
its organic
matter
| Organic
matter : P lant and animal residues,
substances made by living organisms, or
anything that was once alive. All are
based upon carbon compounds. |
and
avoiding synthetic fertilizers, pesticides,
and herbicides in the face of the Industrial
(and Agricultural) Revolution. Wider concerns
about biodiversity,
social
justice, and animal
welfare have grown from
| Animal
welfare : The health and well
being of animals is central to organic
principles. Health should be defined as
a positive physical and mental state whereby
the livestock are robust and able to resist
diseases. Positive animal welfare means
the satisfaction of 'all the animals'
needs, including their behavioral needs,
not just the avoidance of cruelty. The
foundation stones of animal welfare are
good nutrition, careful management and
the use of appropriate breeds. |
| Biodiversity
: The diversity of living organisms
in any one place --whether in a handful
of soil, the garden, the region, or
the planet. Species richness contributes
heavily to a healthy environment on
every level, creating balance through
an elegant distribution of the work
of the planet. Diversity helps to insure
that a single pest, event, or disease
doesn't cause irreparable damage to
an entire ecosystem. In the same way,
growing a variety of crops while supporting
a diverse community of organisms will
help insure you a successful harvest
year after year. |
| Social
justice : Concern for the working
conditions and labor standards implemented
for workers in the agriculture industry.
There is a significant movement internationally
whose goal is to link the social, economic
and environmental dimensions of sustainable
agriculture. |
this
core concept about how to manage our farmland's
key resource.
|
The phrase "organic
farming" first appeared in Lord Northbourne's
book "Look to the Land," published in 1940
where he elaborated the idea of the farm as an "organic
whole", one where there is a "biological
completeness" based on a "cycle of conversion
of vegetable products". But the truth is, organic
farming is the oldest form of agriculture. Before
the end of World War II, farming without the use of
petroleum-based chemicals (synthetic fertilizers and
pesticides) was the only option for farmers. Technologies
developed during the war were found to be useful for
agricultural production. For example, the chemical
ammonium
nitrate
| Ammonium
nitrate : C hemical compound, NH 4 NO
3 , that exists as colorless, rhombohedral crystals
at room temperature but changes to monoclinic
crystals when heated above 32°C. It is extremely
soluble in water and soluble in alcohol and liquid
ammonia. It is prepared commercially by reaction
of nitric acid and ammonia . Major uses are in
fertilizers and explosives . For fertilizers it
is in the form of small clay-coated pellets. For
explosives it is sometimes mixed with other substances,
e.g., TNT, so that it is more easily detonated.
It is also used in solid-fuel rocket propellants,
in pyrotechnics, and in the production of nitrous
oxide. |
, which was
used as munitions, became useful as fertilizer, and
organophosphates used for nerve gas were later used
as insecticide.
Probably the
most famous residual of the post WW II era was DDT
| DDT
: (C14H9Cl5)
Dichlorodiphenyltrichloroethane; a colorless contact
insecticide, toxic to humans and animals when
swallowed or absorbed through the skin, that has
been banned in the United States for most uses
since 1972, mostly as a result of Rachel Carson's
book "Silent Spring". |
. It was
used, amongst other things, as an insecticide to mosquitoes
and other disease carrying insects before military
missions in Asian jungles. DDT became known around
the world after the publication of Rachel Carson's
"Silent Spring". "Silent Spring"
took Carson four years to complete. It meticulously
described how DDT entered the food chain and accumulated
in the fatty tissues of animals, including human beings,
and caused cancer and genetic damage. A single application
on a crop, she wrote, killed insects for weeks and
months, and not only the targeted insects but countless
more, and remained toxic in the environment even after
it was diluted by rainwater. Carson concluded that
DDT and other pesticides had irrevocably harmed birds
and animals and had contaminated the entire world
food supply. The book's most haunting and famous chapter,
"A Fable for Tomorrow," depicted a nameless
American town where all life -- from fish to birds
to food to human children -- had been "silenced"
by the insidious effects of DDT.
 |
The most
important legacy of Silent Spring, though,
was a new public awareness that nature was vulnerable
to human intervention. Rachel Carson had made
a radical proposal: that, at times, technological
progress is so fundamentally at odds with natural
processes and human ability to articulate this
gross imbalance is so immature that it must
be curtailed.
This proclamation
may sound familiar to those of us living in
the modern era, or to many it may not. However,it
is with this mindset that we must move forward.
It is with this mindset that the world of hydroponics
must be
|
presented to the
"organic" community. At some point we must
realize that we are in the same boat, that we cannot
push Mother Nature around without grave consequences.
We must adopt her principles, as the "organic"
community has done, or leave her alone by finding ways
of production that have no detrimental effect on the
whole of the Earth, as hydroponics attempts to do. Synthetic
field-based farming is an inefficient marriage of the
two techniques. Using synthetic fertilizers for field
growth creates weakness in plants that must be compensated
for with harmful pesticides and weedicides. The result
is the death of the soil and the respective processes
that make it so dynamic to begin with. However, there
is nothing wrong with growing food with synthetic fertilizers.
If they are used in a recirculating hydroponic scenario
there is no soil biology to disrupt, no ecosystem
| Ecosystem
: A term used to describe a system of
interactions between living organisms occupying
the same environment. |
to contaminate.
Somehow we have to get to a place where we recognize
the value of what we are using and where we are using
it in order to produce food successfully, efficiently,
and nutritionally. Have this conversation with your
friends and we are one step closer. Use your Buying
Power to elicit your preference and we are one dollar
closer to ending refined mineral field-based growing
forever.
| The development
of agribusiness is elucidated in a famous quote
attributed to Nixon era Agricultural Secretary
Earl Butz: "When you hear the word organic,
think starvation." Butz was part of the old
school of agriculture. He and his cronies believed
in "better living through chemistry,"
and thus corporate America set its sights on turning
agriculture into agribusiness- and how successful
they have been. Over time, a few large companies
came to control most segments of our food production.
It is this way today, with very few corporations
having a stranglehold on food production in the
US, effectively undermining healthy food and our
ability to grow it. Think about this when purchasing
your food. Do you want to contribute to the relative
monopoly and waste or to the local little guy
and efficiency? Local Agriculture = Food Security |
|
In recent decades
agribusiness became the dominant force in food production,
at a tremendous cost to farmers and our society as
a whole. Millions of small farmers were -- and continue
to be -- driven off their land. Many local processors
and other farm support businesses have been shuttered.
Homogenization, on the surface, may be a more efficient
way of doing things; but it leaves the overall system
vulnerable. Hence, you may be able to produce more
food with fewer growers; but it is surely less nutritious,
has a shorter shelf-life, must be shipped outrageous
distances using inordinate amounts of fossil fuels
and packaging waste, and is enormously more wasteful
than a more flexible and diversified food production
system. Our current market-based system leaves millions
of tons of viable produce in fields or on shelves
due to lack of demand, not to mention degradation
of the land as you go. The positive repercussions
of a localized system are so vast that it is impossible
to quantify it with a number or projection.
The organic movement
grew up in England, but quickly spread around the
world through agricultural circles. The origin of
organic farming evolved along with a form of religious
mysticism, as seen by a correspondence with Dr. Siegfried
Marian an advocate of the organic movement in the
1950's, "All that lives relies on the connection
between the life creating factor in our earth, our
bodies and plants, connecting with the incessant energy
sent to us from above
Man is thus obliged to
care for the earthly part of life while God is sending
us the cosmic part".
 |
Although
from the beginning there was an allegiance to
the religious aspects of organics, the field quickly
began to splinter forming offshoots of opinion
in myriad different eclectic communities, one
being Rudolph Steiners biodynamic cultivation.The
technique utilizes composts made from herbs, such
as chamomile and valerian and adheres to Eastern
philosophy regarding the moon's cycles and cosmic
influence. Some examples of biodynamic cultivation
techniques would be to bury a cow horn full of
manure for an entire winter so that the manure
could capture the Earth's etherizing and astralizing
rays and be transformed into a powerful fertilizing
force or how to sew up dandelion heads in a bovine
mesentery in order to attract silicic acid or
how |
to encourage plant
growth by sowing according to the phases of the moon
or how to catch insects according
to whether the constellations were in Aquarius or
Cancer. Foods grown biodynamically are said to be
in alignment with the entire universe and harkens
to the mysticism atoned to the origins of the movement
that developed through mystical thinking and a lack
of understanding regarding the underlying processes.
Biodynamic cultivation attempts to replace the analytic
approach, which broke everything into its constituent
parts and then found itself unable to explain life
and growth as a whole. Steiner (albeit unknowingly)
even seems to hint at the future regarding hydroponics
saying, "Everything is being mechanized and mineralized
nowadays, but the fact is that what is mineral should
work only in the way it does in nature. Unless you
incorporate it into something else (hydro?), you shouldn't
introduce anything that is mineral or totally lifeless
into the living soil."
Steiner utilized
the idea of organic 'plus'. The 'plus' consisting
of specially prepared composts and treatment of the
soil with "homeopathic doses of cow-horn-based
sprays to enhance its fertility." Steiner drew
conclusions deductively
from a complex theory of cosmic correspondences. The
opposite being inductive
| Inductive
reasoning : Reasoning from detailed facts
to general principles. Opposite of deductive reasoning. |
, working
| Deductive
reasoning : Reasoning from the general
to the particular (or from cause to effect). |
from observation
of practices to a theory of cultivation and health
which was then tested by systematic experiment. The
latter is more closely aligned with today's "organic"
movement- if biodynamic methods produced a fertile
soil and healthy crops and animals, this could be
explained by reference to the Rule of Return
rather than by invoking astrological and lunar phases.
| The
major proponent of the inductive mindset was Albert
Howard who made a name for himself in Indore,
India in the 1920's. Howard drew inspiration from
the Eastern image of the Wheel of Life. This in
its full form comprehended not just the soil and
plants, but animals and human beings. He believed
that humanity's survival would depend, not on
a fantasy of technological domination of nature,
but on learning from proven practices that had
enabled so-called "primitive peoples"
to survive for many centuries. Underlying those
practices was the Rule of Return, an eternal
feature of the natural order. He developed what
is known as the Indore Process in the 1920's,
which strived to make municipal compost through
traditional practices. He was appointed the first
|
|
Director of the
Institute of Plant Industry in the State of Indore.By
the time he left the Institute was producing 1,000
tons of compost annually. Howard's emphasis was on
results, not mysticism or religion.
Some considered
the biodynamic movement potentially damaging to the
wider organic movement. Why not apply Occam's
Razor
| Occam's
Razor : The principle states that one
should not make more assumptions than the minimum
needed. It underlies all scientific modeling and
theory building. It admonishes us to choose from
a set of otherwise equivalent models of a given
phenomenon the simplest one. In any given model,
Occam's razor helps us to "shave off"
those concepts, variables, or constructs that
are not really needed to explain the phenomenon.
By doing that, developing the model will become
much easier, and there is less chance of introducing
inconsistencies, ambiguities, and redundancies.
|
and simply
say that God had made the natural world in such a
way that humanity had to obey the Rule of Return in
order to survive? This was the view held by Howard
and the general run of his disciples. Or, to reiterate,
the difference between Steiner's methods and those
of Howard was the difference between deductive and
inductive approaches to cultivation, respectively.
From a theory of cosmic correspondence Steiner drew
conclusions about the best way to grow things; Howard's
conclusions were drawn from observation and experiment.
 |
The
organic movement in the US was spearheaded by
Jerome Rodale. The Dust bowl, so powerfully portrayed
in John Steinbeck's novel Grapes of Wrath, was
a gift to the organic movement. Within a lifetime
rich virgin soils had been worn out to the point
where they simply blew away. Irresponsible farming
had created deserts and caused untold human misery
through the resulting social dislocation. What
clearer evidence could there be that a healthy
soil was an essential basis of a stable society?
Rodale experienced open conflict with the American
Medical Association regarding pesticide use on
foods. He followed Howard's view that a crop's
infestation by pests should be regarded as indicating
the poor health of plant and soil. He was a prolific
author, beginning with his book "Pay Dirt"
in 1945 and publisher, beginning with the magazine
"Prevention", which dealt with the inextricable
nature of sound agriculture, health, and nutrition
in 1950. Rodale was the beacon for the emerging
US organic movement as a spokesman for Howard's
ideas, forerunner of Carson's case against pesticides,
critic of food additives, inspirer of the next
generation of organic farmers and gardeners, and
popularizer of the organic cause through his magazines,
books, and plays. His legacy lives on through
the Rodale Institute located in Emmaus, PA the
site of the first farm bought by Rodale and where
he honed his craft. |
A synopsis of
the historical origin of the organic mythology is
as follows, "
..respect for the natural
order as revealed particularly by the wilderness brings
economic benefit to those who are not fixated on short-term
gains; true science goes out from the laboratory and
studies the ecological context, observing rather than
trying to dominate; variety is more productive than
monoculture; industrial products bring disease and
waste."
These days, farmers
are turning to organic agriculture once again, but
now with an ecologically based, systematic approach
that includes long-term planning, detailed record
keeping and major investment in equipment and supplies.
Although it is still only a small industry, the number
of organic farmers is growing by about 12 percent
per year and now stands at more than 12,200 nationwide
as of 2003 (www.ota.com).
* Quotes from,
"Origins of the Organic Movement", by Philip
Conford
back
to top
Present
The state of
organic agriculture in the US today is strong and
getting stronger. While most people have a general
understanding of what "organic" entails,
most do not fully understand the repercussions of
their choice between "organic" food and
that of conventional practice and the corresponding
Buying Power that they hold. Like anything else in
the world of supply and demand, the more people buy
the cheaper it becomes. Think TV's and CD players.
The acceptance
and finalization of the USDA organic standards in
October of 2002 has created tremendous public awareness
in regards to organics. Essentially, the new organic
standard offers a national definition for the term
"organic." It details the methods, practices,
and substances that can be used in producing and handling
organic crops and livestock, as well as processed
products. It establishes clear organic labeling criteria,
and specifically prohibits the use of GMO's, food
irradiation, and sewage sludge for fertilization.
Across a variety of criteria regarding the understanding
of organics, 48% of consumers seem to have a firm
grasp of the true meaning (The 2002 Organic Consumer
Trends Report, produced by The Natural Marketing Institute
(NMI) and SPINS, October 2002). Additionally, and
much more concerning, is the low recognition of the
perceived product benefits that are derived from organics,
including taste, nutritional benefits, and others.
If more people fully understood the personal, economic,
societal, and environmental benefits our Buying Power
could make this form of agriculture more cost effective,
in turn, creating repercussions that can hardly be
imagined. For example, it is no stretch to imagine
that by ensuring healthy food will decrease the need
for myriad doctors visits, thereby reducing health
care costs. Politicians should be paying more attention!
One of the most
overlooked aspects of organic agriculture is the environmental
effect. According to the 15-year study "Farming
Systems Trial" conducted by the Rodale Institute,
organic agriculture can reduce greenhouse gas emissions
by effectively locking more carbon into the soil rather
than releasing it into the atmosphere, as happens
in conventional agriculture. The study showed that
if organic fertilizer were used in the major corn
and soybean growing regions of the United States,
annual carbon dioxide in the atmosphere could be reduced
by an estimated 2%. The study also found that organic
farming uses 50% less energy than conventional farming
methods.
 |
The
impact of pesticides is also overlooked, or not
fully articulated by most people. Most benefits
of pesticides are based only on direct crop returns.
Such assessments do not include the indirect environmental
and economic costs associated with pesticides.
It has been estimated that only 0.1% of applied
pesticides reach the target pests, leaving the
bulk of the pesticides (99.9%) to impact the environment
(David Pimentel, "Environmental and Socio-Economic
Costs of Pesticide Use," Techniques for
Reducing Pesticide Use, John Wiley & Sons,
1997, p. 71). Additionally, the |
environmental
costs of using recommended pesticides in the United
States are estimated to be $9 billion a year; included
are 67 million birds killed each year from the recommended
use of pesticides. (Pimentel, 1997.) That means we
are spending $9 billion a year to target pests that
we are reaching 0.1% of the time? Talk about bang
for your buck.
If you liked
those check this out. In Florida, 7,000 acres were
in vegetable gardens in 1992. Additionally, the Florida
Department of Agriculture reports that 418,000 acres
of commercial vegetables were grown in Florida in
1992. If only yard trash and animal manures were used
in Florida in vegetable gardens, between 25,000 tons
and 50,000 tons of 6-6-6 inorganic fertilizer would
be replaced. Each pound of nitrogen fertilizer manufactured
from natural gas uses 31,870 Btus. Each ton of manufactured
nitrogen fertilizer that is replaced by yard trash
and animal manures represents a savings of 456 gals
of diesel fuel equivalent. Yard trash contains about
0.6% nitrogen, wet weight basis. The potential for
replacing 25,000 tons to 50,000 tons of 6-6-6 commercial
fertilizer with yard trash and animal manures presents
the potential for replacing 1,500 tons to 3,000 tons
of manufactured nitrogen per year. Based on 456 gals
of diesel fuel per ton of manufactured nitrogen, the
potential savings in diesel fuel could be in the range
of 684,000 gals to 1,368,000 gals per year! (from
Florida Cooperative Extension Service) http://edis.ifas.ufl.edu/MG323
For more stats
on the environmental impact of AgriBusiness and pesticide
use go here http://www.theorganicreport.com/pages/22_environmental_facts.cfm
 |
Organic
agriculture today is a thriving, albeit relatively
small, business. It is practiced in approximately
100 countries throughout the world, with more
than 24 million hectares (59 million acres) now
under organic management. Australia leads with
approximately 10 million hectares (24.6 million
acres), followed by Argentina, with approximately
3 million hectares (7.4 million acres); both have
extensive grazing land. Latin America has approximately
5.8 million hectares (14.3 million acres) under
organic management, Europe has more than 5.5 million
hectares (13.5 million acres), and North America |
has nearly 1.5
million hectares (3.7 million acres). It is not being
recognized only as healthy initiative, but a cost-effective
one. Again, the more people that buy organic, the
cheaper it will become. Buying Power!
The global market
for organic food and drink reached $23 billion in
2002, according to Organic Monitor. Increasing demand
in North America helped fuel the 10.1 percent increase,
as North America overtook Europe as the largest market
for organic food and drink. Continued growth is predicted
for the global organic food industry, although at
slower rates than in the past year. Organic agriculture
is expanding rapidly in the United States, as consumer
interest continues to gather momentum and new organic
production and marketing systems evolve. Frequency
of use of organic products has grown, with daily use
growing from 8 percent of consumers in 2000 to 11
percent in 2003, weekly use growing from 9 percent
to 16 percent of consumers, and monthly growing from
5 percent to 10 percent of consumers. Although those
reporting occasional use dropping from 34 percent
to 28 percent, those reporting never eating organic
dropped from 45 percent to 34 percent (The Hartman
Group, Organic Trends Study, December 2003). Similarly,
consumer demand rose throughout the 1990s-20% or more
annually-and that pace has continued. Organic products
are now available in nearly 20,000 natural food stores
and 73 percent of conventional grocery stores, and
account for approximately 1-2 % of total food sales
in the U.S (Catherine Greene and Carolyn Dimitri,
in Amber Waves, February 2003, USDA's Economic Research
Service). While this is still a miniscule portion
of the overall food sales in the US the trend is undeniably
positive. The burden is on the people involved in
the industry to mainstream their views and educate
the general public about the beneficial aspects of
organics for our nutrition, for our food supply, and
for our environment.
back
to top
Future
|
|
The
future of many things can be elicited from its
past, being that there is a certain specific
momentum behind it. This is not the case regarding
"organic" farming and cultivation.
Its pioneers were concerned, above all else,
about the soil beneath their feet. Their philosophy
was centered on practices designed to improve
the richness and stability of the soil by restoring
its organic matter and avoiding synthetic fertilizers,
pesticides and herbicides. It also originated
out of a form of religious mysticism regarding
the connection of the divine to "natural"
processes. Wider concerns about biodiversity,
social justice, and animal welfare have grown
from this core concept about how
|
to
manage our farmland's key resources. The Food Movement
attempts to further skew and progress the way we look
at food production.
Today, support
for organic farming is frequently part of a bigger
social and political mindset - one that holds that
'natural' is best, and that naked capitalism is a
threat to the health of the planet and its inhabitants.
While this stance patently renounces certain arguably
inevitable occurrences, such as globalization and
the economic proliferation of humanity, it nevertheless
represents a positive development in the understanding
of food cultivation and recognition of the necessity
for healthy food.
These ideals
have always set the organic movement squarely against
intensive farming and chemical-based agribusiness.
And, at least in public and in the media, those arguments
rage more fiercely today than ever before. Yet behind
the harsh rhetoric, a little-noticed convergence of
views is taking place. For decades, the study of organic
farming sat on the fringes of the agricultural revolution,
as intensive techniques marched across the world,
sending yields skyrocketing. But the latent effect
on the vitality of the soil and its direct repercussions
on continual and reliable yields were overlooked by
mainstream groupthink regarding horticulture. Agronomists
are becoming concerned about the long-term sustainability
of this approach, and are focusing increasingly on
soil integrity. Could it be that both sides of agriculture's
great divide now want the same thing? How is it that
we ever reached a point where we didn't? Shouldn't
the focus be on the most nutritious and sustainable
food production methods available? Shouldn't the focus
be on healthy food, not healthy soil? Money has a
way of creating blinders to our natural world. It
is only through human ingenuity and the undeniable
nature of progressive ideas that this diversion can
be righted and united. Some may look at the prevalence
of the synthetic attitude as a liability, but we at
PG look at it as an opportunity.
 |
Mainstream
agronomists now acknowledge, for example, that
intensive farming reduces biodiversity, encourages
irreversible soil erosion and generates run-off
that is awash with minerals, such as nitrates
and phosphates, that create imbalance in ecosystems
that result in algal blooms and fish kills and
harmful chemicals coming from pesticides and weedicides.
It is from these realizations that the practicality
and undeniable nature of hydroponics rears its
head, as well as the potential for marriage between
hydroponics and the organic movement. Being recirculatory
by nature and allowing for maximum efficiency
of growth in places traditionally not utilized
for it, hydroponics uniquely represents an option
in the complex game of food production and human |
sustainability.
How can we utilize efficient, natural, and productive
forms of cultivation without sacrificing health, ecology,
and convenience? This is the question at the heart
of what we call the Food Movement.
The "Food
Movement" has its roots in the end product. It
pays no attention to the method of growth, but to
the overall quality of the product. It is born out
of the understanding that soil-field oriented chemical-based
agribusiness is counterproductive to an efficient
and sustainable food production mechanism. The "Food
Movement" seeks to fully appreciate and implement
the undeniable technologies attributed to the arena
of horticulture over the last 30 years. With scientists
gaining a more complete understanding of plant physiology,
the public becoming more comfortable with and aware
of the science itself, and the need for a more healthy,
reliable, and efficient food mechanism the pieces
are coming together to potentially revolutionize what
we expect from and the way we grow food, and how we
view food production altogether.
For many farmers
and consumers, "organic" represents the
values that are most important to them. It is truly
food with a mission -- representing care for the earth,
compassion for animals, commitment to social justice,
and support for local farms and communities.
| In
coming years, organic agriculture will embrace
these values in a more defined way. This will
occur through the combination of two other movements
that are nowpicking up speed, the fair trade movement
and regional food systems, or local agriculture.
Fair trade is a program that applies social justice
criteria, such as environmental and wage concerns,
to a certification program for farmers and companies.
Regional food systems encourage the production
of food on a local level in order to minimize
transportation and environmental costs, support
local economies, produce safe and healthy food,
and maintain family farms. |
 |
Through these
initiatives more people will be exposed to the quality
and assurance of quality food produced efficiently
and sustainably. The "organic" market is
growing astronomically faster than any other segment
of agriculture. The U.S. organic market is projected
to reach a value of $30.7 billion by 2007, with a
five-year compound annual growth rate of 21.4 percent
between 2002 and 2007, compared to a 21.2 percent
rate between 1997 and 2002 (Datamonitor). Organic
agriculture is expanding rapidly in the United States,
as consumer interest continues to gather momentum
and new organic production and marketing systems evolve.
In the wake of USDA's implementation of national organic
standards in October 2002, continued growth in the
industry is expected. Similarly, consumer demand rose
throughout the 1990s-20% or more annually-and that
pace has continued. Organic products are now available
in nearly 20,000 natural food stores and 73 percent
of conventional grocery stores, and account for approximately
1-2 % of total food sales in the U.S (Catherine Greene
and Carolyn Dimitri, in Amber Waves, February 2003,
USDA's Economic Research Service). An online poll
of 1,000 U.S. households conducted during the week
of Nov. 4, 2002, found that 58 percent had purchased
a food item labeled organic. Of those participating,
32 percent said it was somewhat or very important
that their food is organic, while 67 percent indicated
organic food would become more common in the future.
The majority of those buying organic products purchased
them from their local grocer or a traditional supermarket
chain, 29 percent cited a farmers' market as the source,
and 21 percent bought organic products at a specialty
grocer such as Whole Foods Market or Wild Oats. Also,
14 percent indicated they bought organic items at
their local Wal-Mart or Target super center, reinforcing
the fact that organic foods play a role in everyday
American households. Twenty percent said they would
pay approximately 20% more for organic foods, while
67% said that price was a barrier to their buying
these products (http://www.ebrain.org/).
Not only is the
retail segment of the organic movement growing, so
is the growing end. The Rodale Institute has set a
goal of 100,000 certified organic U.S. farmers, representing
5% of the 2 million American farmers, by the year
2013, according to chairman Anthony Rodale in a talk
at the Organic Trade Association's 2003 All Things
Organic Conference and Trade Show in Austin,
TX, in May 2003. Certified organic U.S. farmers now
number approximately 12,200 (The Rodale Institute).
So there's a lot of room for growth and a lot of opportunity
for development. The disconnect between "organic"
utilization and documented and perceived benefit can
be alleviated through education. Across a variety
of criteria regarding the understanding of organics,
48% of consumers seem to have a firm grasp of the
true meaning. Additionally, and much more concerning,
is the low recognition of the perceived product benefits
that are derived from organics, including taste, nutritional
benefits, and others. Although the recent USDA label
initiatives will provide awareness and credibility
to the industry, marketers will need to take responsibility
of communicating these key benefits of organic products
to consumers (www.nmisolutions.com/r_organic.html).
The same is true with all types of progressive growth-
including hydroponics. This phenomenon is at the center
of Progressive Gardens mission- to bring healthy food
and practice to all people through progressive and
sustainable processes.
back
to top
|